BRIA’S KITCHEN
MISSION STATEMENT
Simple. Genuine. Italian inspired.
We build community by creating professional, genuine, and fresh culinary experiences. Bria’s Italian Fusion was created for the express purpose of providing high-quality service with food-love to all. It is the fundamental goal of Bria’s to present memorable in-restaurant dining, catering, and cooking classes, to connect and share knowledge in such a manner that reflects Bria’s deep sense of commitment to community. The ongoing challenge to Bria’s Italian Fusion is versatility; with a desire to continue to expand service offerings in order to reach as broad an audience base as possible.
HISTORY
Bria’s Italian Fusion was founded in 2014 by well-known Denver-area Chef Briana Butler. Bria’s Italian Fusion was created to provide local access to budget-friendly Italian-American cuisine.
Elements that were changed and added were the logo, the brand’s colors, advertisements, and merchandise.
INTENT
Bria’s Italian Fusion collaborated with Rocky Mountain College of Art + Design (RMCAD) in the spring of 2023 to rebrand their identity with the intent to develop a cohesive and streamlined guide for public outreach and marketing. This Brand Guide is a culmination of the design decisions made over the course of the term. The intent of the guide is to provide a baseline system for all future branding designs for Bria’s. A cohesive brand identity can build awareness of the organization, extend customer loyalty, and attract new customers.
RESEARCH
Prior to developing the brand identity, the RMCAD design team did extensive research and analysis of Bria’s Italian Fusion. The goal of this initial research process was to understand Bria’s mission and to develop market research that best aligned with their brand. First, the design team leader interviewed the owner and CEO to get a sense of the culture, mission, competitors, and history. In addition, the design team reviewed the current branding and digital marketing. Af ter distilling this research, the design team came up with three traits that holistically identified Bria’s Italian Fusion:
Community, Variety, Genuine.
Once the traits were identified, the design team collected imager y, presented fonts, and developed color palettes that best represented these traits. To organize the information, the design team created stylescapes that considered the design elements and principles. These stylescapes along with our market research established what brand archetypes aligned with the identity of Bria’s Italian Fusion and established a strong conceptual foundation for the company’s rebrand.