RESEARCH
Prior to developing the brand identity, the RMCAD design team did extensive research and analysis of Bria’s Italian Fusion. The goal of this initial research process was to understand Bria’s mission and to develop market research that best aligned with their brand. First, the design team leader interviewed the owner and CEO to get a sense of the culture, mission, competitors, and history. In addition, the design team reviewed the current branding and digital marketing. After distilling this research, the design team came up with three traits that holistically identified Bria’s Italian Fusion:
community, variety, genuine.
Once the traits were identified, the design team collected imagery, presented fonts, and developed color palettes that best represented these traits. To organize the information, the design team created stylescapes that considered the design elements and principles. These stylescapes along with our market research established what brand archetypes aligned with the identity of Bria’s Italian Fusion and established a strong conceptual foundation for the company’s rebrand.
BRiA’s Kitchen
Bria’s Italian Fusion collaborated with Rocky Mountain College of Art + Design (RMCAD) in the spring of 2023 to rebrand their identity with the intent to develop a cohesive and streamlined guide for public outreach and marketing.
BRIA’S HISTORY
Bria’s Italian Fusion was founded in 2014 by well-known Denver-area Chef Briana Butler. Bria’s Italian Fusion was created to provide local access to budget-friendly Italian-American cuisine.
Designs
Part of the catering services is different tiers of plans to decide what food the customer would like. This mockup organized the menus by tier.
Flyers
The client was provided with a variety of designs to use for multiple advertising campaigns.
Menu Design
Bus Shelter Posters
Two posters for bus shelters were created for more advertising options.
Car Decals
The client had requested for some decal or wrap ideas for her car.
