Music Against Animal Cruelty
For the thank you card, using poster designs on the back of the card was proposed.
Selling the designs as poster by themselves would provide another way to gather funds.
Music Against Animal Cruelty is a non-profit organization dedicated to raising money through EDM to care for animals around the world.
CD CASE
Special CD case cover variants were proposed to collaborate with various EDM music artists. This would be used as a collectable to raise funds with.
Thank You CArd + Poster
Persona + Sketches
The persona used for this project was Juno Melodia, a 23 year old woman who enjoys going to EDM concerts. She likes to collect merchandise and learning proceeds would go to charity is a cool bonus to her.
For this project, various ideas for merchandise and package design were brainstormed. The idea was to make designs combining animals with music.
Clothing Design
Clothing designs were proposed as well, such as this mountain lion on a terrain shaped equalizer.
Physcial Mockups
